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THE CHALLENGE: LA Charme Lashes is one of the countries leading eyelash companies. They came to my team and I looking to totally revamp their identity. They needed their business to look more refined so it would speak to the quality of their product.
MY SOLUTION:
The goal of the rebrand was to give the company a more elegant and light feeling. I chose to stick with serif and script fonts and fine lines for the logo iterations.
The brands color scheme is a monochrome selection of pinks that compliment each other and help establish areas of visual heirarchy based on saturation level. The deep grey works as a secondary color to provide contrast when needed.
View the Brand Book.jpg)
Once the rebrand was completed I worked very closely with a junior designer at my company who built the LA Charme website making sure we were applying the brand elements consistently. Once the site was built I also took over its monthly maintenance. I implemented new artwork and structural changes in preperartion for promotions as well as installed a subscription model.
lacharmelashes.com
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