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THE CHALLENGE: greenbox Robotics is a CBD vending company I have worked with from the ground up. They required a multitude of creative solutions that I offer. They wanted to be seen as a tech leader in the CBD space as the marijuana market began to take launch.
MY SOLUTION:
In order to create a strong, recognizable brand, I shifted the focus away from the industry-standard cannabis leaf, instead opting for a minimal and recognizable logomark with a green color balance to draw reference back to the cannabis space. For typography, I settled on Orbitron for the headline font – this bold, sans-serif typeface is consistent with Greenbox’s tech-forward visuals. To complement Orbitron, I selected Quicksand for body copy because its geometric letter anatomy is clean, soft on the eye, and easy to read.
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Leveraging the branding elements I developed as well as informative content, I created an engaging web experience that demonstrates the benefits of greenbox as well as a intuitive shopping experience not unlike the retail UX you would find on the actual robot.
With the hardware completed I started to focus on the software. In tandem with AAEON Electronics, the software programmers, we designed a commerce focused user interface. We took into account many variables concerning user experience and tested how consumers reacted to the different flows we had created in order to optimize each screen. These flows included an add to cart system, product up-sell, checkout, payment paths for card and smart pay, vend fails, and age verification.
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I partnered up with Fastcorp LLC, a robotic kiosk manufacturer, whose engineers sketched out an innovative kiosk that combined functionality with an engaging visual experience. After iterating through many vector concepts, we moved our final version into collaborative 3D software that allowed the the engineers to build the machine while I added branding elements and color.
Working alongside a Marketing strategist we developed an investor pitch deck to help secure funding to further optimize success and development of the physical machine. Having secured early funding and the pitch deck ready to bring in future investors I designed informative one-sheets, letterheads, business cards and other pieces of marketing collateral to start reaching out to dispensary owners all of which helped bring in early sales.
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